The differential susceptibility to media effects model is a broad, integrative model that specifies various pathways by which susceptibility factors and media use can impact people’s thoughts, feelings, and behaviors. An alternative approach that addresses these limitations is to assess broader dispositional factors and examine whether they predict media use. Second, it tends to generate a large set of media-specific motives without necessarily tapping into deeper psychological needs. First, this approach assumes that people are aware of their motives. However, there are some limitations to this approach. Ĭonsistent with the uses and gratifications paradigm, past research on podcast listening has focused on people who listen to podcasts and asked them to discuss or rate their motivations for listening. These podcast listeners also reported feeling connected with podcast hosts and fellow listeners. Furthermore, a qualitative study of podcast listeners found that people often listen to podcasts while completing mundane tasks such as commuting or household chores, which enriched their experience and left participants feeling productive and that they learned something new. Other research revealed that social engagement, edutainment, and storytelling gratifications were significant predictors of podcast use. For instance, a survey of regular podcast listeners in the US revealed that the strongest motives for listening were entertainment, information, and audio platform superiority. Several of these early studies have adopted a uses and gratifications perspective to identify reasons for listening to podcasts. While a number of studies have examined podcast listening in an educational context, research on more mainstream podcast listening is in its infancy. Thus, podcasting has become a modern-day radio with a wide variety of news, information, interviews, and stories, both fact and fiction, to select and listen to on demand. Scholars have analyzed the popularity of podcasts, noting the similarity to radio in terms of being an audio medium and highlighting the high levels of intimacy, sociality, and flexibility that podcast listening affords. Across 20 countries, 31% of survey respondents reported having listened to a podcast in the last month. Podcasts, audio recordings that are played on demand usually from people’s smart phones, have risen in popularity in recent years, with the estimated number of podcast listeners rising from 46.1 to 75.9 million in the US and from 8.99 to 15.61 million in the UK from 2017–2020. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.Ĭompeting interests: The authors have declared that no competing interests exist. įunding: SJT received funding for this research from the Behavioural Neuroscience & Mental Health program of the Institute of Health & Biomedical Innovation at Queensland University of Technology. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.ĭata Availability: The materials and data for this study are openly available at. Received: NovemAccepted: MaPublished: April 6, 2022Ĭopyright: © 2022 Tobin, Guadagno. PLoS ONE 17(4):Įditor: Sara Rubinelli, Universitat Luzern, SWITZERLAND Overall, the findings support the idea that informational motives can play a role in podcast listening, and that some aspects of listening are associated with positive outcomes.Ĭitation: Tobin SJ, Guadagno RE (2022) Why people listen: Motivations and outcomes of podcast listening. Furthermore, neuroticism negatively predicted podcast listening. However, certain aspects of podcast listening (e.g., parasocial relationships and social engagement) were related to positive outcomes and to our predictor variables. Contrary to predictions, need to belong negatively predicted podcast listening, and time spent listening to podcasts was not associated with autonomy, competence, relatedness, meaning, mindfulness, or smartphone addiction. As predicted, openness to experience, interest-based curiosity, and need for cognition positively predicted podcast listening. Three hundred and six adults from a range of countries completed an online questionnaire that assessed individual difference predictors (the Big Five personality factors, curiosity, need for cognition, need to belong, age, and gender), aspects of podcast listening (amount, format, setting, device, and social aspects), and potential outcomes (autonomy, competence, relatedness, meaning, mindfulness, and smartphone addiction). The aim of this preregistered study was to identify dispositional predictors of podcast listening and examine the associations between aspects of podcast listening, dispositional predictors, and psychological outcomes.
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